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CRM for car wash operators

Sell the second wash before the first one dries.

Soapy reads the plate at the entrance, knows the member behind it, bills the club and wins back the ones who drift. For one express tunnel or forty.

Book a demoWatch a Saturday run
average go-live
9 days
plate to open gate
0.8s
tunnels running Soapy
412
Tunnel 2 queue
4 cars · 3m 40s
Plate read · Entrance 107:42:18
8KDW214
CA · Tacoma
match 99.2%
Dana Whitfield
Gold Unlimited · visit 37 this year
GATE OPEN
Suggest at pay stationCeramic top-coat +$6
Fig. 01Fresh ceramic, tunnel 2 exit. Drag across it. You’re the dryer.

Running 412 tunnels across 31 states

From single-bay expresses to 60-site chains

  • Sudsbury Express Wash
  • Tidewater
  • Mirror Lane
  • Northbound Car Wash Co.
  • Gleam & Co.
  • Hi-Gloss Bros.

The three numbers owners ask about on the first call.

more wash club sign-ups in the first 90 days, median across 2025 launches
+38%
average monthly member churn on Soapy. The industry figure sits closer to 5%
2.4%
recovered per site, per month, from cards that would have quietly declined
$1,180

How it works

Built like a tunnel. Four stages, one Saturday.

Follow Sudsbury Express, a six-site chain in Tucson, from the first plate read at 7 AM to the last car through the dryer.

Stage 01Entrance · Wash club

Your club is the business. Run it like one.

Members wash 3.4 times as often as retail customers and are worth nine times as much over a year. Soapy sells, bills and watches the club: plan changes at the pay station, family add-ons, RFID tags, prorated upgrades, and churn you can see coming.

  • 01Plan mix and MRR by site, updated on every wash
  • 02Churn risk flagged when a member's visit cadence drops
  • 03Smart retries on declined cards, plus a one-tap update link by text
Sudsbury Express/Wash club/All 6 sites
Active members
8,412
+214 net this month
Club MRR
$241,380
+3.1% vs Sep
Monthly churn
2.4%
−0.6 pts vs Sep
Visits / member
4.7
per month
Club MRR · 12 months$k
250
200
150
100
241
NDJFMAMJJASO
Plan mix8,412 members
Basic
$21.99 · 3,196
Gold
$31.99 · 3,701
Ceramic Shield
$41.99 · 1,515
Declined cards · 46 members$1,412 at risk · $14,320 recovered in Oct
  • Marcus Oyelaran
    Gold · Card expired 10/26
    Update link texted 9:02a
    Sent
  • Priya Raman
    Ceramic · Insufficient funds
    Retry 2 of 4 · Thu 6:00a
    Scheduled
  • Tom Kessler
    Basic · Updated by member
    Recovered $21.99
    Recovered
  • Alvarez family · 3 cars
    Gold +2 · Do not honor
    Greeter prompt at gate
    At gate

Stage 02Plate read · Profiles

Every plate is a person.

Entrance cameras match the plate to the member in about a fifth of a second. The gate opens for the club, the greeter knows who’s pulling in, and one profile keeps every vehicle, visit, plan change and text across every site.

  • 01Works with the cameras you have, or ours
  • 02Family plans: up to five plates on one card
  • 03Plate swaps and new cars handled at the kiosk

Stage 03Foam · Retention

Marketing that watches the weather for you.

Build triggers from what actually moves washes: rain ending, pollen spiking, a regular skipping their Saturday, a card about to expire. Soapy picks the members, sends the text and counts who came back.

Stage 04Exit · Multi-site

Every site, every arch, one screen.

Washes by hour, revenue per site, member share and the live line at every tunnel. Find the site that’s slipping on Saturday, not on Monday’s call.

Back of the napkin

What’s your club worth?

3
7,500
12%

Projected club revenue

$80,973

every month, before anyone buys a tire shine.

Members
2,700
A year
$971,676
Each +1 pt joining
+$6,748/mo

Members = retail washes × the share who join. Revenue uses a $29.99 average plan, the median across Soapy sites. Churn and family add-ons not included.

Integrations

Plugs into the equipment room you already have.

No rip-and-replace. Soapy sits between your cameras, pay stations and tunnel controller, and talks to each of them in its own protocol. Our install team handles the wiring.

Signal path · entrance 1Total 0.80s
  1. Camera
    Plate read
    0.21s
  2. Soapy
    Member match
    0.34s
  3. Controller
    Gate + package
    0.25s
Supported systems by category
CategoryWorks with
Pay stations & POSReal time
  • Kiosk One
  • Laneway POS
  • Tellus Pay Terminals
  • Sitewise Register
Tunnel controllersGate + package
  • Arcline TC-8
  • Conveyant 9
  • ProTunnel Logic
Plate cameras212 ms avg
  • Plateview
  • Sentry IR-4
  • Any ONVIF camera
PaymentsCard updater
  • Cardvault
  • Ledgerline ACH
MessagingTwo-way
  • Textwell SMS
  • Mailroom
Accounting & BINightly or live
  • Ledgerly
  • Nightly CSV / SFTP
  • REST API + webhooks
Running something else? Send us the model number. We’ve wired up 40+ controllers.

What operators say

We had 3,100 members and no idea 400 of them were riding on dead cards. Soapy found about eleven grand a month we were already owed. Then it rained on a Tuesday, and the storm text paid for the year.

RDRosa DelgadoOwner, Sudsbury Express · 6 sites, Tucson, AZOn Soapy since March 2024
“My managers check the ops board before they check their texts. The Speedway brush fault was on my phone before the tech called me.”
Kev BurrisDirector of Operations, Northbound Car Wash Co. · 22 sites
“We're full-service with a detail bay. Soapy keeps the $300 detail customers and the $12 express crowd in one list, and it knows which is which.”
Lena OkaforOwner, Gleam & Co. · Portland, OR

Pricing

Priced per site. Members unlimited.

No per-member fees, ever. Growing the club should make you money, not your software vendor.

Contract?
Month to month after the first 90 days. Leave with your data in a CSV, any time.
Migration?
We move members, cards on file and plate history from your POS. Median go-live is nine days.
Texts?
10,000 per site per month included. After that, a cent and a half each.
SOAPY CRM
QUOTE #0412 · PER MONTH
SITE TYPE
SITES
3
3 × Express tunnel$1,047.00
Multi-site (3–9) −10%−$104.70
INCLUDED
Unlimited members✓
Plate recognition✓
Automations✓
10k texts / site✓
POS migration✓
On-site install day✓
TOTAL / MONTH$942.30

THANK YOU. COME BACK DIRTY.

Pull forward.

Thirty minutes with someone who has run a tunnel. Bring last month’s POS export and we’ll show you your own churn, live, on the call.

Tunnel open · next carLiveBook a demodemo@soapycrm.com